Batchelors launch Fuss-Free Fuel For School

Baked beans are one of life’s most versatile foods – delicious and satisfying. They are the perfect go-to meal for busy families. To support Batchelors baked beans during the key back to school period they have launched their Fuel for School campaign. As part of the campaign, they have developed new Fuel for School packaging for the three to four pack standard and no added sugar beans. This new packaging also highlights the fact the products are produced in Batchelors factory in Cabra, Dublin by SIPTU organised workers.

SIPTU Organiser, Colm Casserly, who represents members in the Batchelors factory in Cabra, told Liberty: “In choosing Irish brands such as Batchelors, the Irish public are showing in a practical way not only their preference for sustainable quality products, but also supporting quality trade union jobs in Ireland. This has never been more important than in the current economic climate.”

Batchelors has been producing delicious beans and peas, which provide the basis for creating nutritious fuss-free meals, for 80 years. Its range of baked beans, peas and pulses are the perfect addition to any meal time, helping to create hearty and warming meals that the whole family will enjoy. It is food that Ireland loves – straightforward, wholesome, delicious and proudly down to earth.

Batchelors is very proud of their unique recipes, including the famous ‘secret’ Batchelors baked beans sauce. Developed in its factory in Cabra, Dublin, Batchelors continues to be Ireland’s favourite baked beans. Passionate about quality, they ensure that only the very best ingredients go into every Batchelors tin.

Anna Maire McQuillan, who is Head of Human Resources at Valeo Foods, Batchelors parent company, said: “We are very proud that since 1935, we’ve been making Ireland’s favourite baked beans in Cabra, Dublin. This means our legendary beans never have far to travel to get to Irish plates.”

This first appeared in Liberty paper October 2019.